Lakshmi Pratury: Innovation in India – The new Rev of Reva

Date: Sep10,2012

Author: INK Team

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My job at INK is to collect people – whether they have anything to do with what we do or not. I always admire people who have a vision, take a stand and be with it way before anyone else can even understand what they are talking about. Here is a story of the man who pursued a vision for a greener world — way before it was fashionable.  

Today, we talk about Hybrids, Electric vehicles, and sustainability as part of our natural language. But imagine thinking about it 18 years ago. And then to take something as precious as your mother’s name and put on a project that is at best a pipe dream. This is exactly what Chetan Maini did. He launched Reva giving shape to his dreams of a greener world. And he did it in India where he hardly got any support. At a time when outsourcing was just picking up, at a time when MNCs were looking for smart, young professionals to run their companies, at a time when he could have relaxed on family money, he chose to dream. When Chetan started Reva as a joint venture between the Maini group and AEV systems in 1994, he took baby steps in giving shape to his passion and he did not let go of that passion through tough times, even when progress seem to be at a standstill. Over the years, I have heard all types of comments on Reva – some positive, some luke warm but all those who meet Chetan will agree on one thing – he is committed to his vision and is determined to make a difference in his own quiet way. Along the way, he conveyed the dream to Mahindra and got them as his partner. 

Mahindra Reva : Run on the sun

 

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