Why do I work at INK?
As a non-Indian, this is actually a pretty relevant question. I have no Indian relatives by marriage, and before starting work at INK, I’d never even visited the country. As the only blonde-haired and freckled member of the INK team, when I tell people I work for an Indian company, the usual response I get is some joke about reverse outsourcing.
When I think about why I work for INK, I dream big. I dream globally. I think about the role of INK and the future of this company in the next five years. INK is by and for India, and INK’s thought-leaders are India’s global face to the world. I see INK as the trend predictor of India’s future, a pre-release sneak preview, if you will, that we’re lucky enough to see today.
INK is the rural innovator, talking about a homegrown innovation that transformed a village. INK is the business leader, offering insights on India’s position relative to a global product line. INK is the young artist, spinning an entirely unique mélange of culture old and new to create a provocative statement about a nation’s identity. And INK is the seasoned veteran, looking back on a lifetime of lessons learned and prospecting on the state of future change.
So I was thinking about all these things when crafting a new mission statement for the company, and how all of them brew together to form our unique identity. And here is what I came up with:
How does the future unfold, and what drives it? At INK we know that tomorrow is shaped today by visionary men and women. That’s why we are committed to capturing and sharing the best breakthrough ideas, inspiring stories and surprising perspectives. Watch INKtalks and meet the people who are designing the future–now.
INK is forward-looking, using intimate narratives by thought-leaders to understand the future direction we’re all headed. By sharing great ideas, stories and perspectives, in a format that’s quick, easy and enjoyable to understand, INK is enabling everyone—anywhere—to drink from the fountain of knowledge.
By Nina Gannes, INK Head Writer
April 3, 2012
