Pursuit of happiness

What actually makes people happy, as opposed to what they think makes them happy? How can small acts create infectious action, and how can such effects be fueled by social media? Watch Jennifer Aaker answer your questions on happiness and social media.

Recorded at INK2010, Lavasa, India


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About the Speaker

Jennifer Aaker


A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media, including The Economist, NYTimes, WSJ, Washington Post, BusinessWeek, Forbes, and Science. A sought-after teacher in the field of marketing, Professor Aaker teaches courses, including 'Designing Happiness', 'How to Tell a Story', 'Building Innovative Brands', and 'The Power of Social Technology'.

UNTOLD STORY: Jennifer, 19, was a patron at a Boston nightclub, when defending her friend from an aggressive dancer, she suddenly found herself in a dance-off. Jennifer both saved her friend and won said dance-off and now remembers the ‘80s fondly.

BOOKS: The Dragonfly Effect

WEBSITE: faculty-gsb.stanford.edu; dragonflyeffect.com

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