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A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media, including The Economist, NYTimes, WSJ, Washington Post, BusinessWeek, Forbes, and Science. A sought-after teacher in the field of marketing, Professor Aaker teaches courses, including 'Designing Happiness', 'How to Tell a Story', 'Building Innovative Brands', and 'The Power of Social Technology'.

UNTOLD STORY: Jennifer, 19, was a patron at a Boston nightclub, when defending her friend from an aggressive dancer, she suddenly found herself in a dance-off. Jennifer both saved her friend and won said dance-off and now remembers the ‘80s fondly.

BOOKS: The Dragonfly Effect

WEBSITE: faculty-gsb.stanford.edu; dragonflyeffect.com