The league of extraordinary nerds

Creative Director and Founder of Synn Labs, Adam Sadowsky, talks about his company and how they combine science, art and technology to construct visually dynamic content for brands.

Recorded at INK2016, Goa


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About the Speaker

Adam Sadowsky

CREATIVE DIRECTOR AT SYYN LABS

Adam Sadowsky is Creative Director and founder of Syyn Labs, an award-winning art & engineering production company that specializes in unexpected and jaw-dropping kinetic installations for ads, viral videos, commercial spaces, events, and whenever the mood strikes. Clients include Google, Red Bull, Target, Allstate, Sears, ESPN, Ford, Chevy, and Willy Wonka.

Trained as a filmmaker, but with an engineering background, Adam is responsible for designing the machine and co-directing the music video for OK Go’s “This Too Shall Pass”, designing and directing the “Athlete Machine” video for Red Bull, and bungee jumping a car off a 35 meter tower for a live commercial for Chevy that ran during the 2012 Superbowl.

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