Innovating in agri-business

Devi Murthy talks about how her brainchild ‘Kamal Kisan’ has created simple solutions in agri- business with the help of technology, and how that has redefined the industry by creating smart farmers, optimising their resources.

Recorded at Road to GES 2017, Hitex Exhibition Centre, Hyderabad


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About the Speaker

Devi Murthy

Founder & CEO, Simple Farm Solutions Pvt. Ltd.

Devi Murthy returned to India to work on her family business of sheet metal fabrications after graduation from Drexel University in 2008. She led product development and the business development teams selling to the likes of Ashok Leyland, with over 200 products under her belt over a stint of 4 years. The desire to build a company that impacts the bottom of the pyramid by creating value was sparked during an entrepreneurship program at IIM Bangalore.

She noticed a huge need for affordable precision farm machinery during trips across Karnataka. Insights derived from multiple conversations with farmers and understanding their concerns in mechanization motivated her to use her metal working background and create working solutions relevant to small and marginal farmers and her brainchild Kamal Kisan was born in 2013.

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